• Reps rewire your brain

    Neuroplasticity is your brain’s ability to strengthen and reorganize connections in response to repeated practice—basically, “training adapts the system.” That’s why IQmaxing pushes short daily brain workouts (10-minute sprints) instead of rare marathon sessions.

  • Focus is chemistry + training

    Memory and attention rely (in part) on acetylcholine signaling. Your Brain Support Complex includes choline and huperzine A (plus B-vitamins and minerals) to complement focused practice—think “better training conditions,” not a shortcut.

  • The brain is expensive to run

    Even at rest, the brain uses ~20% of the body’s energy, so hydration + steady nutrition matter for performance. Also, DHA is a key fat in neuronal membranes and relates to phosphatidylserine (PS) signaling—your formula includes DHA + phosphatidylserine, alongside antioxidant extracts like green tea, grape seed, and bilberry to support your “brain fuel + protection” stack.